Schubach Aviation is a San Diego-based jet charter company that caters to business and pleasure travelers. It operates an extensive fleet of light, midsize, super-midsize, and heavy jets, providing convenience, privacy, and top-notch service.
Schubach Aviation
Information
- Customer:
- Schubach Aviation
- Industry:
- Private Jet Charter
- Studios:
- Branding | Creative | Digital | Sales Promotion
Case Study:
Challenge:
Schubach Aviation hired LiFT creative studios for its expertise in design and photography. The company, which serves a wealthy and discerning clientele, had a strong understanding of the image and messages it needed to convey in its print advertisements and on its website, but lacked the in-house desktop publishing, photo retouching, and design skills to create its messaging.
Approach and Solutions:
LiFT creative services worked in tandem with Schubach to make the client’s visions become reality.
First, LiFT created an anniversary logo. The new design incorporated the client’s mandatory requirements and retained some of the characteristics of the original logo, while modernizing it and subtly underscoring Schubach’s prestige.
Next, LiFT took the client’s input to design a campaign of print advertisements that emphasized the benefits of private jet travel. A capabilities brochure and new fleet sales sheets followed. Additionally, the web team handled website updates quickly and efficiently.
Results:
Thanks to LiFT creative services, this client gained the ability to enhance its image and appeal to its customer base, without the expense of hiring additional marketing staff.
Tactics:
- Logo Design
- Print Advertising
- Brochure Design
- Sales Sheet Design
- Website Maintenance
- Photo Retouching
