Marketing Services – LiFT creative studios is the creative marketing partner for IRC Tire delivering a new brand and go-to-market strategy for the bicycle and motorcycle divisions.Founded in 1926 in Japan, IRC Tire, no stranger in the USA tire market, has amassed over 92 years of experience in motorcycle and bicycle tire development and manufacturing, owing seven manufacturing plants globally.
CASE STUDY
Challenge:
IRC Tire, headquartered in Japan, manufactures a variety of bicycle and motorcyle tires. Their US headquarters is in Davis, CA.
With just a small in-house marketing department to handle everything from point-of-sale materials to corporate identity, IRC tire needed some outside help. Its primary objectives in hiring LiFT creative studios were to utilize LiFT’s knowledge, revamp its company image and develop a strong go-to-market strategy for both the bicycle and motorcycle US divisions.
Approach and Solutions:
Communication is key in LiFT creative studios’ relationship with IRC, and LiFT’s goal is to function seamlessly as IRC Tire’s external marketing team, advising, helping to get the work done, and maintaining a detailed calendar.
For IRC Tire customers’ needs, LiFT creates retail packaging and point-of-purchase materials, launches new products, provides samples to a network of field representatives, and develops and distributes merchandising tools.
With an eye toward IRC’s competition and unique selling proposition, LiFT implements brand-differentiating themes and helps prepare for trade shows by designing and managing its booth.
Results:
LiFT creative studios is IRC’s trusted partner, contributing to the company’s growing success by revamping its branding, marketing tools, staying ahead of the curve, and delivering projects on time and within budgets.
www.ircbike.com
www.ircmoto.com
